The 1st
of November sees the launch of Alexa Chung’s second collaboration, the Winter
Archive by Alexa, with Marks & Spencer with the collection spanning 27
pieces inspired and influenced by archival designs which have all been named
after streets in Leeds were Marks & Spencer was established in 1884 and
modernised according to the current fashion trends.
WHY DID MARKS & SPENCER CHOOSE ALEXA
CHUNG?
According to Steve
Rowe, Executive Director of General Merchandise at Marks & Spencer, “Marks
& Spencer’s history is vast and quality design has always been paramount;
therefore using our expertise and classic designs and Alexa’s unique eye and
approach to style, our collaboration was born. He went on to describe it as “A
new womenswear collection, curated by Alexa, with heritage firmly at its
heart.”
WHAT DOES ALEXA CHUNG HAVE TO SAY ABOUT THIS
COLLABORATION?
“For this second
collection, I wanted to focus on a more luxe evening wear vibe to lead us into
the winter party season, and was thrilled to once again discover an abundance
of inspiration within the Marks & Spencer archive.”
WHAT DOES THE BLACK MANNEQUIN MAKE OF THE
COLLECTION?
As previously stated
in my first post regarding the collection (which can be read here), This collection
is aimed at Millenials rather than the typical M&S customer and with that
been said, it isn’t as everyday wearable as you would expect as some pieces, I
can only envision Alexa wearing.
However, in
partnering with the brand, they will make millenials rethink the M&S brand
appeal. I have been gifted a few items from the brand which I will try and get
up in a post for y’all so keep a look out for that.
THE COLLECTION
If you haven’t the
ads/campaigns, below are the featured pieces from the launch
The Aire Shirt
inspired by an '80s gold embroidered blouse found in the archive
The Claredon Tuxedo
"This tuxedo was loitering in an M&S catalogue from the '70s. The masculine silhouette in feminine fabrics is perfect for a sexy tomboy vibe."
The Templar Coat
A classic Princess coat from the '90s
"This coat reminds me of my childhood. it's a classic shape & style that will never go out of fashion and suits all ages."
The Crown Fur Jacket
a '70s staple, reinvented
"This faux fur jacket is a favourite of mine. Look cool, feel warm."
The Albion Shirt
Print taken from a 1930s silk dressing gown
"I discovered the print on this blouse within the cabinet in the Leeds Archive entrance. As captivating now as it was back when it was first designed."
What pieces do you
love from the collection? What are you planning to buy? Hit me up in the
comments below. I am Destini Monet and you have been reading ‘The Black
Mannequin’.
No comments
Post a Comment